Aurora Venture Communications Group's publicly posted editorial and disclosure policy One of AVCG's core values is integrity. We promise that our coverage will be fair, accurate, and ethical. For us to succeed, users must be able to trust our news, equity ratings, and technical recommendations to be unbiased and based on fact and careful analysis. A media company's challenge is to give its users what they want in a way that leverages the unique power of the medium. Part of that power on the Internet is the ability to bring buyers and sellers together; in doing so, the company must maintain a clear line between content and commerce. Ethical considerations such as clearly distinguishing editorial content from commerce content are of the utmost importance so as not to confuse or deceive users. We have developed guidelines that set out certain minimum standards and fundamental rules in order to uphold our credibility. This policy addresses issues such as the receipt of gifts or services by AVCG employees from companies we cover, the trading of shares in companies we cover, and the distinctions between editorial and advertising content: AVCG will disclose business relationships in editorial content whenever relevant As part of our corporate mission, AVCG has business relationships and investments in and from a number of companies in the industry. AVCG editors disclose business relationships whenever relevant, specifically in any editorial content where an AVCG partner or investor is a primary subject. Ordinary advertising relationships, content distribution agreements, and service contracts do not require disclosure. Ads will be labeled as ads AVCG generates revenue in part by selling advertisements in the form of banners, sponsorships, special advertising sections, and co-branded services. Advertisements or links that differ from the standards specified by the Internet Advertising Bureau are labeled advertisement, advertiser links, sponsor, or sponsored links to avoid confusion. A number of advertisements do not need labeling because they are obviously ads. AVCG will disclose the business model AVCG receives referral fees from companies when we match buyers with vendors. All companies in AVCG's client listings pay to be listed. Some companies pay a premium for placement order or prominence. AVCG employees should avoid any appearance of impropriety All AVCG employees go out of their way to avoid any appearance of impropriety in regards to securities transactions or inside information about any company we cover. AVCG doesn't prevent employees from investing in their financial future, but all employees avoid any activity that might be perceived as speculation or misuse of information obtained at work. Employees may not accept gifts of value AVCG editorial employees are required to refuse benefits that could cause the giver or others to perceive that AVCG is beholden to another company. This includes accepting gifts, travel, and tickets to entertainment or sporting events. Labeling content from external sources AVCG labels content to indicate the source in cases where the information published was not generated by AVCG' editorial staff. Corrections We are committed to correcting quickly any errors in fact or interpretation. No error brought to the attention of an editor or a reporter will be allowed to remain in an AVCG article. Everything from a misspelled name to a gross material error will be corrected in a story's original file so that no inaccuracy remains in our permanent archive. We will also provide clarifications of stories that contained no clear error in fact but whose wording or headline is open to misinterpretation. Employees may not keep products or services Editorial employees often solicit products for review. To avoid the appearance that these products constitute gifts, no employee can keep any hardware for more than six months. Free accounts to online services will be closed after the review is published. Software does not need to be returned, but cannot be resold or used for commercial purposes. Linking to external sites AVCG may link to non-Aurora content that could be considered offensive by certain readers. The use of a hyperlink never constitutes an endorsement of a company, a product, or an opinion. The use of the hyperlink does not imply that AVCG agrees with the content being linked to and provides no guarantee that the content contains accurate information. AVCG editors are under no obligation to link to any site.
Aurora Venture Communications Group LLC (hereinafter the "Company", “AVCG”, "we", "us" or "our") does not undertake or purport to render investment advice or recommendations for the buying and selling of securities. No communication originating from Aurora is a solicitation to buy or sell securities. The companies listed on the "Client Companies" section of our website may have compensated the Company to be profiled on this website. These companies (or some of these companies) have retained us to perform corporate communications services including promotional services that consist of the placement of the profiled companies on our website. Such compensation has been or will be made in cash and or issuance of securities of the profiled company. The specific compensation type and amounts that the Company has been paid from each respective company is set forth on the transcript box accessible from each respective company page within our site. We may liquidate any securities that we receive as compensation when deemed appropriate to do so, however, we generally liquidate such securities upon receipt thereof prior to performing any services for such company. Such liquidation may have a negative impact on the securities being liquidated. Statements included within our site that are not historical in nature constitute forward-looking statements for the purposes of the safe harbor provided by the Private Securities Litigation Reform Act of 1995. Users of our site are cautioned that any information on this contains certain such forward-looking statements that involve substantial risks and uncertainties. When used, the words "anticipate," "believe," "estimate," "expect," and similar expressions as they relate to any company or its management are intended to identify such forward-looking statements. Each company's actual results, performance or achievements could differ materially from the results expressed in, or implied by, these forward looking statements. Further management discussion of risks and uncertainties can be found in each company's quarterly filing with the Securities Exchange Commission and other periodic filings. Data and information is provided for informational purposes only, and is not intended for trading purposes. Neither the Company nor any of its data or content providers shall be liable for any errors or delays in the content, or for any actions taken in reliance thereon. By accessing our site, a user agrees not to redistribute the information found therein. The Company is not a registered broker-dealer and does not endorse or recommend the services of any brokerage company. The Company does not represent or endorse the accuracy or reliability of any of the information, content or advertisements (collectively, the "Materials") contained on, distributed through, or linked, downloaded or accessed from any of the services contained on our website (the "Service"), nor the quality of any products, information or other materials displayed, purchased, or obtained by you as a result of an advertisement or any other information or offer in or in connection with the Service (the "Products"). You hereby acknowledge that any reliance upon any Materials shall be at your sole risk. The Company is paid cash and stock to publish and post information provided by it's clients on this website. The Company reserves the right, in its sole discretion and without any obligation, to make improvements to, or correct any error or omissions in any portion of the Service or the Materials. THE SERVICE AND THE MATERIALS ARE PROVIDED BY THE COMPANY ON AN "AS IS" BASIS, AND WE EXPRESSLY DISCLAIM ANY AND ALL WARRANTIES, EXPRESS OR IMPLIED, INCLUDING WITHOUT LIMITATION WARRANTIES OF MERCHANTABILITY AND FITNESS FOR A PARTICULAR PURPOSE, WITH RESPECT TO THE SERVICE OR ANY MATERIALS AND PRODUCTS. IN NO EVENT SHALL THE COMPANY BE LIABLE FOR ANY DIRECT, INDIRECT, INCIDENTAL, PUNITIVE, OR CONSEQUENTIAL DAMAGES OF ANY KIND WHATSOEVER WITH RESPECT TO THE SERVICE, THE MATERIALS AND THE PRODUCTS.
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